Which design principle involves giving more attention to a single part of the composition?

• A. Contrast
• B. Emphasis
• C. Value
• D. Size

Answer: (B)

Emphasis means directing the viewer’s attention to a single part of the composition. It’s achieved by giving that element more visual weight than the rest—through color or value contrasts, larger size, strategic placement, or isolation—so the eye is drawn to it first while other areas recede. This creates a clear focal point and guides how the design is read. For example, a poster might feature one bright element against a subdued background to ensure that part stands out immediately. Tools like bigger size or stronger contrast can help, but the principle is about making one part the focal point and the rest supportive.