Which design item is typically large, single-panel, and used for impact?

• A. Brochure is large and single-panel for impact.
• B. Poster is large, single-panel for impact.
• C. Business card is designed for lengthy reading.
• D. Poster is multi-page with sections.

Answer: (B)

A poster is typically large, single-panel and used for impact because its size and layout are meant to grab attention quickly from a distance. The design relies on a bold focal image or strong headline with minimal text, so viewers can grasp the message in seconds. This single-sheet format is easy to display on walls or at events, making it highly visible and memorable. Brochures are folded into multiple panels to convey more information up close; business cards are small and meant for quick contact details; describing a poster as multi-page with sections contradicts the single-panel format and reduces immediate readability.