Which concept uses a hierarchy to guide the viewer's eye through a sequence of elements?

• A. Emphasis
• B. Contrast
• C. Visual Hierarchy
• D. Size

Answer: (C)

Arranging elements to lead the viewer through a sequence uses visual hierarchy. This concept governs how the eye moves from the most important piece to supporting details by leveraging differences in size, color, contrast, spacing, and placement. By making the dominant element large or bold and positioning it strategically, you establish a reading order that the viewer naturally follows. Size is just one tool within visual hierarchy, while emphasis and contrast also help create that guided flow. So the term that describes guiding the eye through a sequence of elements is visual hierarchy.