What is the art and technique of arranging type to make written language legible, readable, and appealing?

• A. Script (type classification)
• B. Typography
• C. Old style/serif
• D. Blackletter

Answer: (B)

Typography is the art and technique of arranging type to make written language legible, readable, and appealing. It involves more than just choosing a font; it covers size, line length, spacing (leading, tracking, kerning), alignment, margins, and color to create a clear visual hierarchy and easy reading flow. The other terms describe specific type styles or classifications—script is a handwriting-like style, while old-style/serif and blackletter are families of typefaces with distinct looks. They’re examples of type styles, not the full practice of organizing type for communication.