What best describes a logo lockup?

• A. A color palette for branding.
• B. A fixed arrangement of logo with text or marks.
• C. A typography style used for headlines.
• D. A brand guideline document.

Answer: (B)

A logo lockup is a fixed arrangement of a logo with text or marks that forms one cohesive unit. It defines how the symbol and the wordmark (and any taglines) sit together, including their relative positions, spacing, and alignment, so the composition looks the same every time it’s used. This consistency helps a brand appear unified across different materials and sizes, from business cards to signage. It’s not just about colors or typography alone, and it isn’t a full brand guideline document; it’s specifically about how the logo and its accompanying text are combined into a single, repeatable layout.